The production of the new Ford Focus is the next big project for the Ford Motor Company. The company will spend close to $550 million in manufacturing, engineering and launching costs for this project which is set to start next year. This will also see the company’s Michigan Assembly plant being remodeled in readiness for the production of the new versions of Ford Focus for 2011 and most likely 2012’s hybrid versions will follow suit.
The Michigan Plant has been producing SUV automobiles and trucks for the last fifty years or so since it was opened in 1957 but will now be used to manufacture smaller cars too once the remodeling is complete. According to the company, this is part of the plan to fulfill customer demand for high quality and fuel efficient vehicles. The new Ford Focus is intended for the US market and expected from the project are four new Ford Focus cars that are electric powered, better known as the Ford BEV, but their production is slated for 2011 and not 2010 as is the case for the others. These electric-powered designs are being built in collaboration with Magna International.
The company has some European designs of the Focus and the new Focus will probably be based on their designs. The new project will see about 3,200 employees work on the Plant to produce the high quality and more efficient line of cars. The project which aims at utilizing the advanced technology is believed to bring a different approach to the auto industry in the US.